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Vape sales increase as consumers become more health conscious

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The perception of e-vapor and vapor products is continuously changing worldwide. The vaping industry is witnessing an increase in desire among consumers globally to quit smoking. While most everyone knows smoking can be hazardous to health, the increased perception of deaths caused by smoking-related cancer, respiratory diseases, and heart diseases has exponentially contributed to a switch from cigarettes to e-cigarettes. These factors are primarily contributing to the decline of the global sales volume of traditional cigarettes over the last few years, which is proven good for the vaping industry.

Here are just a few more reasons why vape sales have increased over the past few years.

Subtle marketing as healthier alternative

Globally, the vapor products market is witnessing an increase in desire among consumers to quit smoking because of the increasing number of smoking-related deaths. The vaping industry’s response to this has been to imply that it’s a healthier option. While laws restrict the industry from overtly marketing vaping as a healthy option, consumers are picking up on the differences in vape and traditional cigarettes.

Availability of more choices

It’s no secret that e-vapor product lines are made of some of the most inventive, interesting, and delicious flavors out there. Not only that, the variety of e-vapor devices have proven to keep up with consumer demand. Additionally, e-vapor and HnB tobacco vapor products are mainly sold through retail distribution channels such as brick and mortar stores, online e-commerce portals, and online direct-to-consumer stores. This provides a variety of ways in which to access vapor products with ease.

Increased popularity overseas

E-vapor devices are gaining popularity in many Asian countries such as China, Japan, South Korea, and Malaysia. According toPRnewswire.com, “These products are driven by rapid urbanization, increasing per capita disposable income, availability of low-cost vapor products, advancements in vendor products technology, and increase in the number of smokers in the region.”

Increased marketing and promotion efforts to youth

E-vapor and e-cigarette companies have come up with some aggressive marketing tactics such as introducing appealing vape flavors and offering college scholarships. This has all been an in effort to target a younger demographic, which has helped with the increase of sales.

About Modern Vapor

Modern Vapor Company is the brainchild of Michael and Pamela Arnold. After using vaping to help them both quit smoking, the couple knew they wanted to help others find the same relief. Thus, Modern Vapor Company was born. Modern Vapor offers a collection of some of the most innovative products on the market and makes them available to you at affordable prices. Contact us today for more information and check out the store!


 

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